Comparing the Top 7 AI SEO Analytics Tools

Traditional SEO rankings used to be the gold standard for analysing how well a website was doing, but things have changed. With internet users increasingly getting their information from Google's AI Overviews and AI chatbots like ChatGPT, Gemini and Perplexity, traditional SEO is no longer enough to know where you stand - it's time for a whole new analytics system called Generative Engine Optimisation, or GEO.

GEO, also known as AI SEO or AEO (Answer Engine Optimisation), analyses your brand's presence among the search results of AI systems, tracking how many times you feature as well as the quality of those mentions. Traditional analytics tools can't track these metrics, which is why we now have a whole world of specialised tools for the purpose. Here is a look at the top 7 AI SEO analytics tools that do the job well.

1. Clearscope

Clearscope is a tool that does a dual job of increasing your brand's AI discoverability while also helping you optimise your content. In fact, if content optimisation for AI is one of your main priorities, Clearscope is perfect.

• Tracks mentions and citations in search results on AI chatbots like ChatGPT and Gemini as well as Google
• Analyses top-ranking pages for a specific keyword and generates a content report
• Offers keyword suggestions and topic ideas
• Identifies high-ranking web pages that are missing AI citations, and offers ideas to fix the gap
• Shows ways to create content that directly targets questions to AI bots and increase citations
• Includes insights after analysing content by direct competitors
• Offers a live readability score as you type in Clearscope or Google Docs

Pricing: No free plan, prices start at $189/month

2. Semrush

Semrush, the traditional SEO specialist, now comes with a new tool that combines regular SEO analytics with AI analytics that help you understand your brand's visibility and offer ideas to boost it.

• Includes an SEO toolkit with features for keyword research, link building and visibility on classic SERPs
• Includes a brand new AI Visibility Toolkit that offers a daily visibility overview that includes the number of mentions and citations
• Features a Topical Authority metric that shows your brand's relevance for a specific keyword
• Provides prompt and competitor research reports for up to 50 prompts and 500 keywords a day
• Tracks your brand's AI visibility across 45 countries for multiple platforms like ChatGPT and Gemini as well as Google's AI Overviews
• Includes an AI writing tool called ContentShake AI that is directly connected to live SERP data from Semrush’s keyword research.

Pricing: 14-Day Free Trial available, paid plans start at $199/month and include the traditional SEO Toolkit and AI Visibility Toolkit

3. Blogchatter GEO

Blogchatter GEO is a complete package tool that offers AI visibility metrics across multiple AI platforms, as well as creates a plan with actionable content recommendations to boost your brand's AI discoverability.

• Tracks your brand's visibility across ChatGPT, Gemini, Claude, Perplexity and other AI search engines
• Compares the visibility score with that of your direct competitors and industry leaders
• Gathers data on how the brand is perceived by AI models - whether it is positive or not
• Creates content programs that are optimized to earn citations in AI results
• Offers suggestions for content opportunities using GEO recommendations
• Promotes community building and connections with creators for influencer marketing

 Pricing: Free visibility audit available

4. Surfer

Surfer SEO is a user-friendly AI SEO analytics tool that tracks both traditional SEO results as well as those by AI search engines. This matters since AI platforms like ChatGPT and Perplexity often rely on Google's search rankings, so you get the best of both worlds.

• Includes the AI Tracker feature that analyzes Mention Rate, Average Position in AI responses, and Visibility Score for your brand
• Displays the prompts you are doing well for, and compares your performance with that of competitors
• Provides a Mention Gap report that lets you know which prompts you are not showing up for, signalling gaps in content
• Offers optimization suggestions to fill these gaps, with a Topical Map that recommends topic cluster ideas
• Optimizes existing content with the Content Audit feature
• Provides an Auto-Optimize feature that automatically fills in missing keywords and content gaps

Pricing: No free plan, prices start at $99/month

5. Writesonic

Writesonic is another combo tool that combines both AI SEO analytics along with content optimization, making this a great choice for bloggers, content marketers and smaller businesses who want quick results in a short time.

• Provides AI Visibility Tracking over 10 platforms, including ChatGPT, Perplexity, Claude, Gemini, and others
• Includes the AI Traffic Analytics feature that tracks website visits from AI crawlers, compared to competitors
• Displays the pages being cited by AI systems along with brand mentions as well as any errors
• Provides an AI Article Writer 6.0 that helps create optimized content with Chatsonic, an AI SEO agent that provides real-time SERP analysis and keyword suggestions
• Analyzes competitor content to identify content gaps and target keyword suggestions
• Automatically adds internal links, identifies missing alt text in images and fixes headers

Pricing: Free trial available with 25 one-time credits, paid plans start from $16/month (billed annually)

6. Profound

Profound is an AI SEO analytics tool that pulls more than its weight, including extremely detailed analytic reports regarding visibility, broken down by prompts, demographics and platforms.

• Analyzes how your brand appears in an AI conversation using the Answer Engine Insights feature
• Uses Agent Analytics to track how your website is crawled by platforms like ChatGPT, Gemini, Claude, Perplexity, and others
• Provides detailed information with the Prompt Volumes feature that shows complete keyword volumes and topic trends across various AI platforms, and also filters it down by demographic variables like age
• Continuously tracks your brand's visibility with respect to specific topics and keywords
• Analyzes which queries trigger shopping decisions across AI platforms
• Includes an AEO FAQ Generation that creates structured FAQs targeted toward AI search engines

Pricing: Free AI report available

7. Goodie

Goodie is a great tool that offers multiple analytic features across LLMs and AI search platforms like Claude, Perplexity, Grok, Meta AI, ChatGPT and others. What's more, it understands your brand voice, which helps in generating optimized content with your unique stamp. 

• Monitors brand visibility and ranking position, and compares it with those of competitors
• Breaks down analytics data by user persona, language, geography and topic, identifying areas of strength and weakness
• Spots sudden drops in citations or changes in positive sentiment along with new competitors
• Identifies exact prompts used by consumers on AI platforms and maps it to content opportunities
• Offers suggestions to align content to fit the language of the queries used on AI search engines