6 Top Tools for Measuring AI Share of Voice in 2026

With companies discovering that AI visibility is the key to success, they have realized that knowing how many times you appear in AI recommendations is not enough - you also need to know how your competitors are doing.

This is where Share of Voice (SoV) enters the picture. Share of Voice is a metric that measures how often your brand appears in AI responses relevant to your industry, as compared with your competitors. Share of Voice is measured as (your AI mentions ÷ total AI mentions across all brands in your category) × 100. 

So, if your brand appears in 40 out of 100 relevant responses and a competitor appears in 30, your AI SoV is 40% while your competitor's is 30%. Tracking this metric is crucial to know your brand’s visibility in AI conversations. Here are some of the best analytics tools to help you monitor Share of Voice.

1. Otterly AI

Otterly AI is one of the easiest tools to use in 2026, especially for monitoring AI visibility metrics like brand mentions and Share of Voice. It focuses on prompt research, and generates analytics across the most popular AI platforms. Otterly AI also reports Intent Volume presented in the form of a five-point scale, and provides recommendations for content optimization.

With its clean and simple performance, Otterly AI is a great choice for mid-market brands or for marketing teams on a budget that only require lightweight prompt monitoring. It only covers two platforms at present, ChatGPT and Gemini, so if your focus is currently only on these, Otterly AI may be a good choice.

2. Slate

Slate is an end-to-end AI analytics tool that tracks brand mentions, citations and source attributions, along with Share of Voice. One of the main features of Slate is how it connects AI visibility metrics to agentic workflows, particularly for content generation.

Slate identifies content gaps and generates relevant briefs to fill those gaps. It also enables drafting and publishing to Webflow or WordPress. Slate's coverage extends to ChatGPT, Perplexity, Gemini, and Google AI Overviews. While it covers the popular platforms, Slate does not offer separate audits or checks.

3. Blogchatter GEO

Blogchatter GEO is an all-in-one AI analytics platform that offers multiple metrics to measure your brand's AI visibility. When you use the tool, you get information about your brand's hit rate, visibility score, brand ranking, prompt-level performance, and of course, Share of Voice.

What's more, Blogchatter GEO combines prompt tracking with actionable steps for content, using the data from prompt research to identify content gaps and generate recommendations to increase visibility. Blogchatter GEO is also one of the few tools that offers Claude coverage in its basic plan, along with ChatGPT, Gemini, Perplexity, DeepSeek and others. If you're a brand looking for service-led GEO optimization, you can also get a free audit of your website.

4. Profound

Profound is a great AI analytics tool for larger companies that require enterprise-grade visibility analytics with large data volumes. Since it is designed for bigger enterprises, Profound connects directly with data warehouses for integration.

Profound offers multiple features to measure visibility, including Answer Engine Insights, Prompt Volumes, and Agent Analytics. These are offered across ChatGPT, Gemini, Perplexity, and Google AI Overviews. However, Profound's functionality is focused on measurement, so you will still need an external content stack to fill gaps.

5. Peec AI

Peec AI is another AI analytics tool targeted towards mid-market teams, who are working on smaller budgets and focusing on prompt-level tracking over other metrics. Peec AI does a good job with Share of Voice monitoring, along with brand mentions and sentiment analysis, especially with source citation tracking at the URL level. 

Marketers will need to set up prompts and organize them manually, considering search volumes. Peec AI also offers content recommendations and covers popular AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews.

6. Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit offers a detailed Brand Performance report that calculates Share of Voice and presents it along with other important brand visibility metrics. You can choose which brands to consider as your competitors when calculating SOV, or go with the brands suggested by the tool.

Semrush AI Visibility Toolkit is a great choice for companies who are already using Semrush products for SEO, since they can easily integrate AI visibility features into their existing workflows. For larger companies, Semrush offers the Semrush Enterprise AIO that has enterprise-grade analytics features.