Top 6 AI Search and Recommendation Tracking Tools

If you've felt like more and more of your customers are moving towards AI search engines instead of traditional ones, you're right - and it's backed by data. According to Statcounter, Google’s global market share fell below 90% for the first time since 2015 in October 2024. This coincides with ChatGPT reaching 200 million weekly active users by the end of 2024.

Put together, it's clear that brands need to make sure they have a strong presence in AI conversations. The best way to monitor your AI brand visibility is by using AI search and recommendation tracking tools, which are also referred to as GEO or AIO tools. 

This is a growing market, and there are many tools available today. Here is a look at the top AI search optimization and visibility tools available in 2026.

1. Profound

Profound is one of the most popular AI tools that has the capacity to handle large data volumes and connect directly to data warehouses. This makes it a great choice for enterprise-grade brands that can fulfill their AI visibility needs with a single tool. 

Profound offers multiple features like Answer Engine Insights, Agent Analytics, and Prompt Volumes. Besides tracking brand mentions and citations, it also tracks AI crawler and site interpretation data.

However, Profound's functionality is focused on measurement, so you will still need an external content stack to fill gaps. What's more, its features can be too much for small to medium-sized businesses and may also require special implementation support.

Profound does not offer a free trial, and since 2026, it has shifted completely to custom pricing, and even then, the starter plan only offers access to ChatGPT.

2. Otterly AI

Otterly AI is a good choice for mid-market brands or for marketing teams on a budget that only require lightweight prompt monitoring. It is clean, simple and one of the easiest tools to use in 2026. Besides AI visibility analytics, Otterly AI also offers optimization suggestions

The tool focuses on prompt research and generates reports that include metrics like Intent Volume, Share of Voice and Citation tracking. Besides these, Otterly AI also has a GEO audit that assesses AI crawlability and content readiness.

Currently, Otterly AI only covers two platforms - ChatGPT and Gemini. While it does offer optimization suggestions, you'll still need an editorial team to see the process through completely. 

Otterly AI does not offer a free trial, but it has multiple plans starting at $29 per month, with custom pricing for the enterprise level. 

3. Blogchatter GEO

Blogchatter GEO is an all-in-one AI analytics platform that offers AI visibility metrics across multiple AI platforms. It also combines prompt tracking with actionable steps for content, using the data from prompt research to identify content gaps and generate recommendations to increase visibility.

Blogchatter GEO provides complete information about your brand's hit rate, visibility score, brand ranking, prompt-level performance, and Share of Voice. Besides these, Blogchatter GEO generates a brand rank that shows you your position against your rivals. The platform also builds authority through a mix of existing content and influencer marketing. 

Blogchatter GEO is also one of the few tools that offers Claude coverage in its basic plan, along with ChatGPT, Gemini, Perplexity, DeepSeek and others. If you're a brand looking for service-led GEO optimization, you can also get a free audit of your website.

4. Scrunch

Scrunch does AI visibility analytics slightly differently. Rather than focusing on brand mentions or citation frequency, it focuses more on positioning, sentiment, and context within AI conversations. It's great for teams that need more information on the signals that drive AI visibility and how their content is interpreted by AI systems.

Scrunch offers many features that measure citation patterns, competitor presence, and AI crawler activity. Its Agent Experience Platform provides all the site-level analysis with technical details, while the Agency Partner Program helps support various brands.

Scrunch's features may be overkill for marketing teams that do not require extensive technical analysis and only need basic tracking of metrics like brand mentions and citations. Scrunch does not have prompt-level monitoring and some features may require extra support for implementation.

Scrunch's pricing starts at $250 per month for its Core plan, while the Enterprise plan has custom pricing. It does have a 7-day free trial with some basic features included.

5. Peec AI

Peec AI is an AI search tracking tool that is one of the main players in monitoring AI visibility metrics. It is the perfect tool for marketing agencies that only require a tool that's dedicated to AI search analytics, without any optimization features.

Peec AI has several smart features to help it do its job well, such as the Suggested Prompts feature that auto-generates relevant queries, the Pitch Workspaces feature that enables the sharing of AI visibility reports and a Looker Studio connector that displays live visibility data and trends.

Peec AI may not be the right choice for companies that also require SEO or content optimization features, since Peec's function is restricted to analytics, which it does well. 

Peec AI's plans start at $95 per month, but the base plan only tracks three AI engines. You need to pay extra for more engines, or for tracking more queries or competitors.

6. Goodie

Goodie is a great tool that offers multiple analytics features and also breaks down analytics data by user persona, language, geography and topic. It also helps to identify areas of strength and weakness, and use this information to generate optimized content. 

One of Goodie's main features is its Agentic Commerce Suite, which tracks visibility for individual products and categories, making it a great choice for commerce websites. Goodie is among the very few tools that cover commerce-specific AI engines like Amazon Rufus and Walmart's Sparky.

While Goodie's analytics is strong, it doesn't give detailed insights on actual user questions on AI platforms. Goodie may not be the greatest choice for content brands too, as the AI content writer still requires human oversight and the platform does not support a creator ecosystem.

Pricing starts at $399 per month for the Explorer version, but it only covers three AI engines. The remaining tiers have custom pricing, and Goodie does not offer a free trial either.